By Brooks M. Deering, The Chicago Times
January 10, 2023
BATTLE CREEK, MI – The U.S. Food and Drug Administration has accepted cereal giant Kellogg Company’s petition to fortify certain products with Vitamin D. The FDA already allows levels of added Vitamin D in cereal but will now extend the fortification of Vitamin D to grain-based bars.
As part of its Better Days Promise strategy, Kellogg Company is committed to addressing micro-nutrient deficiencies and recently petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D. Kellogg claims that 90% of Americans do not consume enough Vitamin D1.
“Kellogg fortified cereals and milk have long been a delicious and affordable way to get Vitamin D,” said Nigel Hughes, Kellogg Company’s SVP, Global R&D and Innovation. “Now, everyday foods, like cereal and grain-based bars, can go even further toward helping people access and consume Vitamin D, creating better days for 3 billion people by the end of 2030.”