By Ned Fielder, The Chicago Times
December 27, 2022
MCLEAN, VA – Mars, Incorporated announced Thursday that their M&M’S brand will be making a return to the Super Bowl as an advertiser. Mars has been a major advertiser over the decades during the Super Bowl showcasing M&M’s and other Mars brands.
“Mars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we’re inspired by the M&M’S brand being back in the mix in a new way for 2023,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “M&M’S brings people together through the power of fun to foster belonging, with universal humor that entertains fans in a way only a globally loved and legendary brand like M&M’S can. The latest campaign extends our purposeful work over the last year but is rooted in a new creative territory, and we can’t wait for our fans to see what’s about to unfold.”
According to Mars, the new 30-second spot will air during the third commercial break in the second quarter of Super Bowl LVII on Sunday, February 12, 2023.